Over the last couple of weeks, it seems I have been discussing commercial work more and more with friends and associates. Well I finally decided to blog some images from the past of a commercial shoot I did with Jeff Wilson of WilGrant Weddings. I had the opportunity to participate in the initial launch of p.i.n.k. Vodka. A revolutionary product that combined vodka with caffeine and guarana. Yes I know, a wild mix! This product ended up in the hands of celebrity after celebrity, was featured in all of the trade magazines and was even featured in the New York Times on more then one occasion.
After launch, the product did over $5 Million in sales in the first year. I must say, the biggest thing that I took away from this experience and opportunity was the relationship that I built with the company owner. Good business relationships are so vital and over the 2 year period that I worked on this project, I learned so much!
It was a pretty racy shoot so I have selected to just post a couple of images that they used in the marketing campaign.
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